Urbana Digital Marketing for Reconstructive Plastic Surgeons
As a reconstructive plastic surgeon, you know that your specialty plays a critical role in helping people regain their self-confidence, self-esteem, and quality of life. However, you cannot perform this vital service for your patients if they can't find you online. That's where Search Engine Optimization (SEO) comes in - the practice of optimizing your website's content to rank higher in search engine results pages (SERPs) for relevant search queries.
If you're not taking advantage of local SEO tactics in Urbana, OH, you're giving your competitors a significant advantage over you. Studies show that 95% of people search for local businesses on their smartphones, with 61% of that group making a phone call afterwards, and 59% visiting the establishment within a day. That means if your website isn't optimized for local search, you're missing out on potential patients who are looking for services you offer.
Local SEO is crucial for any business that has a physical location, as it involves optimizing your website to appear in local search results. This tactic is particularly important for reconstructive plastic surgeons, as potential customers will often search for businesses in their local community, rather than searching at a national or international level.
To improve your local SEO ranking in Urbana, OH, there are some key tactics you can implement:
1. Get Listed on Google My Business: This free business listing tool offered by Google is essential for improving your local SEO. It allows you to create a profile that includes your business' address, phone number, website, hours of operation, and more.
2. Optimize Your Website for Local Keywords: Make sure your website content includes keywords relevant to the services you offer, as well as your location. For example, if you specialize in breast reconstruction surgery, you could use keywords such as "breast reconstruction Urbana OH" or "breast surgeons near me."
3. Build Local Citations: Local citations are online mentions of your business name and address. Make sure your business is listed in local directories, such as Yelp, Yellow Pages, and Angie's List.
4. Get Positive Reviews: Encourage your patients to leave positive reviews about your services on Google My Business and other review sites, as this can help improve your local SEO ranking.
As a reconstructive plastic surgeon, you offer a range of services that can be used as keywords to market your practice. Some of these services include:
1. Breast Reconstruction Surgery: This involves rebuilding and reshaping a woman's breast after a mastectomy. Keywords you can use to market this service include "breast reconstruction," "post-mastectomy breast reconstruction," and "nipple reconstruction."
2. Facial Reconstruction Surgery: This involves restoring the form and function of the face after a traumatic injury or illness. Keywords you can use to market this service include "facial reconstruction," "facial deformity reconstruction," and "facial trauma surgery."
3. Scar Revision Surgery: This involves minimizing or improving the appearance of scars. Keywords you can use to market this service include "scar removal surgery," "scar revision," and "scar reduction."
4. Skin Cancer Treatment: This involves surgical removal of skin cancer cells. Keywords you can use to market this service include "skin cancer surgery," "Mohs surgery," and "non-melanoma skin cancer treatment."
Some cities near Urbana that you can target for your local SEO include Springfield, Marysville, Bellefontaine, and Xenia. By implementing these local SEO tactics and targeting the right keywords, you can improve your online visibility and attract more potential patients to your practice in Urbana, OH.
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